6 Mart 2010 Cumartesi

Building: Food Lab & Apperal


A little café located in a cool, gentrified street aims to change our feeding experience 

If chefs such as Alain Ducasse, David Bouley, Anthony Bourdain launch a new cafe/restaurant/bistro we would expect new tastes we probably never-ever tasted before.
But in a case the entrepreneurs happen to be a bunch of folks who decide opening up a new cool café with background in different fields such as event-marketing and interior design what we should expect to live about that never-ever-happened experience is in appereance.

Building Food Lab and Apparel is a little, chic boutique which is located in a gentrified street, named Serdar-ı Ekrem, one of the recently coolest spots in the city. It's simply a sleek café with a clothing boutique and a little terrace for smokers.

But what is actually cool is in the details. 


One of the partners, Serkan Yılmaz explained to me that the main aim with the concept is to change feeding habits by presenting foods with some architectural objects, instead of changing the content of foods. Which means the 'tools' you're supposed to use for eating are inspired by construction tools, like saw or trowel.
And you can see this approach everywhere in the store: Clients gather around a 17-metres rectangle table with a shape of ladder and all kinds of foods are presented at the ceramic tiles. there are also some toy trucks here and there...

The apperal part of the store has exclusively chosen garments and accessorieses from different young creative brands of different countries. These are products let you identify with the concept of Building while differentiating yourself.


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