Ümit Benan's Inspiration Photos Project

With his latest Inspiration Photos Project, Ümit Benan puts a strong emphisize on his
neo-macho man style

Ümit Benan had started his career in Milan displaying a long bearded, old man as a brand image, advocating that people shouldn't be judged by their appearances, an attitude which helps him to distinguish himself from the rest in an industry mostly relevant with the images over-stylized.

Now, after several years, he still keeps his trajectory straight, staying loyal to the core of his brand attitude, with kind of images from the low and diregarded side of the society.

His clothes are defined rough by appearance, (which is arguable in case of some collections such as the latest 2011 SS) and soft by other senses.

For the recent inspiration photos project, Ümit Benan collabrated with Serdar Bilgili, a high-profile businessman known with his b&w sensational portraits, displaying disabled people in emotional conditions.

And in this inspiration project, he shot men who are so apparent that they belong to the 'have-nots' side of the society, and has nothing to do with fashion streams.

Ümit Benan's this non-traditional fashion attitude has been praised by the main stream fashion journalists as much as the bloggers all around the world who are fascinated with the odd and undiscovered things.

Yet, I wonder, does his recent description about the-new-age-macho style reveal anything about what is coming-up next in men's fashion?

It's doubtful that whether Benan's oriental influenced designs go main-stream or not, but it's so clear that his aspiration has already begun to inspire those that lead the society forward.