Prada's first store in İstanbul!

Underconstruction:

the first Prada store will open its doors in Nişantaşı, on December 10!

Prada has long been represented in İstanbul by the luxury department store Beymen, which is known with its loyal customers that place İstanbul among the ten best selling markets of Prada! 

With the opening of its new store, of course the total sales of the brand is expected to increase but what about Beymen's?

This new Prada store is just across the Beymen's flagship store. That's why everybody wonders how will the opening affect the sales in Beymen.

One of the representatives from Beymen clarified that they will no longer sell Prada in their flagship store yet the other stores have no worries about the opening, since the customers come to Beymen because of its private selection of products exclusively made for them 

the second store of Prada in İstanbul has been planned to be opened at İstinye Park Shopping Mall