Closh dresses up!

The Partnership, chic women's wear boutique Closh has made with the TV serial, Aşk-ı Memnu has put the brand into a new level, by introducing it to a new and lager audience

    Closh was opened two years ago, in Nişantaşı, by a couple of talented newly-grad fashion designers, Selvin & Serli, with Nerime Ercan and Natali Ohannesyan's great supports.

    I remember the opening night of Closh. It was so fun. Everybody was so excited; the clothes were great, store looked chic and hopes were fresh, high... Everyone expected the best, so did i.

     Whenever and wherever i see a small, independent business blossoms regardless considering of which side of business it belongs to i certainly get excited. 

Because these little stores are like oasises in a market now ruled mainly by chain stores. They are like celebration of individualistic creativity. 

    Nevertheless i had doubts regarding the future of Closh. 

    Okay the location was cool, the designers were really enthusiastic and their designs were made with inspiration. Yet these are not the only components which make a business work properly.

    For that reason what i wondered then was that if they could achieve to survive in this highly competive environment while dealing with fothcoming economic crisis.     

    So whenever i run into Selvin on the street i asked, hoping for the best, that how the store does and she always responded modestly saying "it's oka".

       This month, Closh celebrates its second year!

After the worst time of economic crisis has passed away, the recent news delightfully reveals that Closh has started to make more than oka! 

        The current partnership Closh has made with TV series Aşk-ı Memnu which has quite well ratings both in Turkey and in some Arab countries has been introduced the brand to a larger community and increased its brand awareness.

        In a very short turkish broadcasting history very few TV serial has had such an effect over people with its styling! 

       Thanks to mass media coverage, the style the serial represents has enthusiastic followers, so do the brands behind of that style!